I had the opportunity to participate in an invite-only course titled Visiting Designers. Through this, I was able to experience working with designers from companies around the Dallas/Fort Worth area, where they would come in and propose and guide us through a project of their choosing. For this project, I as fortunate to work with a designer from 1400 Words, where we were given an ordinary and cheap object, and tasked with advertising the product, without changing its original and intended use, as a luxury item.
From this, Calico was born - a new way to clean your car, one swipe at a time. Consumers can utilize this cleaning product and use it to easily access the hard-to-reach spots in your car, such as between air vents or buttons. A car is more than a means of transportation, but a first impression. Calico helps people keep their cars as clean as the day they bought it.
AWARDS:
WINNER AT CREATIVE QUARTERLY 68
SILVER AT GRAPHIS NEW TALENT 2023
